.Buying and selling of mass consumer goods and services comes under which of the following markets?
A.Business markets B.Global markets C.Consumer markets D.Government markets
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Which one of the following BEST describes the human need?
A.Food B.French-fries C.Burger D.Pizza
.Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes
A.Product oriented B.Market oriented C.Sales oriented D.Production oriented
All of the following are the examples of unsought goods EXCEPT
A.Course books B.Encyclopedia C.Funeral plots D.Insurance policy
While considering the place for a product which of the following is important for customer.
A.Communication B.Convenience C.Cost D.Solution
Market –oriented firms focus on:
A.Retailers B.Distributors C.Customers D.Wholesalers
Price is the only element in the marketing mix that produces
A.Fixed cost B.Expense C.Variable cost D.Revenue
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
A.Specialty B.Convenience C.Unsought D.Augmented
Which of the following is NOT included in product decisions?
A.Styling B.Brand name C.Warehousing D.Packaging
Which of the following takes place at retailer’s end?
A.Promotion B.Placing C.Pricing D.Exchange