Aggressive selling is a characteristic of which of the following concept of marketing?
A.Select correct option: B.Production concept C.Marketing concept D.Selling concept E.Product concept
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The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
A.Product Cost B.Product Value C.Product need D.Product Satisfaction
According to the text, a product is
A.everything the customer receives in an exchange. B.the physical object the customer receives in an exchange. C.the service that is …
An example of a convenience consumer product is stereo equipment.
A.petrol. B.a motorcycle. C.a bicycle. D.athletic shoes.
Which one of the following is NOT an industrial product?
oil to be refined into fuel for homes transistors used as components for portable radios paper, pens, and glue used …
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products
A.shopping B.convenience C.industrial D.specialty E.unsought
Large tools and machines used in a production process for a considerable length of time are classified as
A.major equipment. B.accessory equipment. C.component parts. D.raw materials. E.consumable supplies.
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
A.raw materials. B.major equipment. C.accessory equipment. D.component parts. E.process materials