The _____ identifies the product or brand.
A.Container B.Label C.Advertisement D.Warranty
News
product exceeds customer expectations.
A.Strategic B.Superior C.Augmented D.Anticipated
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
A.Material and parts B.Consumer products C.Industrial products D.Capital items
The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy
A.Price Decisions B.Place Decisions C.Product Decisions D.Promotion Decisions
Distribution of product to get it in the marks refers to which of the following activities? Selling Activities
A.Selling Activities B.Advertising activities C.Promotion Activities D.Place or distribution activities
How many stages are involved in the consumer buying / adoption process?
A.Six B.Seven C.Three D.Five
Which one of the following factor relates to family that influences consumer behavior?
A.Cultural B.Social C.Personal D.Business
“ Buy it now” refers to which one of the following options?
A.Personal selling B.Advertising C.Sales promotion D.Publicity
At least how many parties should be included in “Exchange”?
A.Two B.Three C.Four D.Five
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A.Evaluation of Alternatives B.Information search C.Variety-seeking buying behavior D.Post purchase behavior