How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
A .Belief B.Subculture C.Post purchase feeling D.Stimulus-response Model
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The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A.Motive B.Belief C.Behavior D.Attitude
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
A.Actual product B.Augmented product C.Core benefit D.Co-branding
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called
A.business marketsB.global marketsC.consumer marketsD.nonprofit and governmental markets
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
A.Personal characteristics B.Psychological characteristics C.Behavioral characteristics D.Demographical characteristics
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
A.Personal characteristics B.Psychological characteristics C.Behavioral characteristics D.Demographical characteristics
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
A.Personal characteristics B.Psychological characteristics C.Behavioral characteristics D.Demographical characteristics
Which one of the following is a key to build lasting relationships with consumers?
A.Price of the product B.Need recognition C.Customer satisfaction D.Quality of product
Which one of the following statements by a company chairman BEST reflects the marketing concept?
A.We have organized our business to satisfy the customer needs B.We believe that marketing department must organize to sell what …
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following
A.Belief B.Culture C.Personality D.Self-awareness