Which one of the following factor relates to family that influences consumer behavior?
A.Cultural B.Social C.Personal D.Business
News
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior? How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
A.Belief B.Subculture C.Post purchase feeling D.Stimulus-response Model
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A.Motive B.Belief C.Behavior D.Attitude
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A.Motive B.Belief C.Behavior D.Attitude
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
A.Actual product B.Augmented product C.Core benefit D.Co-branding
. If performance meets consumer expectations, the consumer is ________.
A.delighted B.satisfied C.disappointed D.surprised.
. If performance meets consumer expectations, the consumer is ________.
A.delighted B.satisfied C.disappointed D.surprised.
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
A.problem recognition B. information search C.social interaction D.purchase decision
A ________ when it is aroused to a sufficient level of intensity.
A.need becomes a motive B.motive becomes a need C.desire becomes a reality D.unfulfilled demand becomes a crisis
. ________ portrays the “whole person” interacting with his or her environment
A.Attitude B.Reference group C.Lifestyle D.Culture E.Subculture