________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
A.Image B.Personality C.Beliefs D.Heredity E.Culture
News
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________
A.spendable income B. savings and assets C.occupation D.borrowing power
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A.culture B.subculture C.psychographics D.reference groups E.demographics
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A.Target marketing B.Psychographic segmentation C.Product Differentiation D.Consumer behavior
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer
A.distribution chain B.network chain C.supply chain D.promotion network
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
A.Sales strategies B.Marketing concepts C.Cultural values D.Brand images
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
A. Consumer markets B. Government markets C. Business markets D. International markets
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
A. Consumer markets B. Government markets C. Business markets D. International markets
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
A. Consumer markets B. Government markets C. Business markets D. International markets
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
A. Consumer markets B. Government markets C. Business markets D. International markets