All of the following are the examples of unsought goods EXCEPT
A.Course books B.Encyclopedia C.Funeral plots D.Insurance policy
While considering the place for a product which of the following is important for customer.
A.Communication B.Convenience C.Cost D.Solution
Market –oriented firms focus on:
A.Retailers B.Distributors C.Customers D.Wholesalers
Price is the only element in the marketing mix that produces
A.Fixed cost B.Expense C.Variable cost D.Revenue
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
A.Specialty B.Convenience C.Unsought D.Augmented
Which of the following is NOT included in product decisions?
A.Styling B.Brand name C.Warehousing D.Packaging
Which of the following takes place at retailer’s end?
A.Promotion B.Placing C.Pricing D.Exchange
Aggressive selling is a characteristic of which of the following concept of marketing?
A.Select correct option: B.Production concept C.Marketing concept D.Selling concept E.Product concept
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
A.Product Cost B.Product Value C.Product need D.Product Satisfaction