A company designs the product with little or no input from customers, the company is practicing which of the following concept?
A.Product concept B.Marketing concept C.Selling concept D.Production concept
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports
A.Product B.Price C.Place D.Promotion
Which of the following is NOT a part of marketing communication mix
A.Telemarketing B.Public relations C.Sales promotion D.Advertising
Which of the following is NOT a part of marketing communication mix
A.Telemarketing B.Public relations C.Sales promotion D.Advertising
Container Label Advertisement Warranty
A.To the right place at the right time B.Launched into new markets C.To intermediaries D.To market to avoid channel conflict
The _____ identifies the product or brand.
A.Container B.Label C.Advertisement D.Warranty
product exceeds customer expectations.
A.Strategic B.Superior C.Augmented D.Anticipated
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
A.Material and parts B.Consumer products C.Industrial products D.Capital items