The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy
A.Price Decisions B.Place Decisions C.Product Decisions D.Promotion Decisions
Distribution of product to get it in the marks refers to which of the following activities? Selling Activities
A.Selling Activities B.Advertising activities C.Promotion Activities D.Place or distribution activities
How many stages are involved in the consumer buying / adoption process?
A.Six B.Seven C.Three D.Five
Which one of the following factor relates to family that influences consumer behavior?
A.Cultural B.Social C.Personal D.Business
“ Buy it now” refers to which one of the following options?
A.Personal selling B.Advertising C.Sales promotion D.Publicity
At least how many parties should be included in “Exchange”?
A.Two B.Three C.Four D.Five
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A.Evaluation of Alternatives B.Information search C.Variety-seeking buying behavior D.Post purchase behavior
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
A.Material and parts B.Capital items C.Supplies and services D.None of the given options
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
A.Product B.Price C.Place D.Promotion
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
A.Straight rebuy purchase B.Delayed purchase C.New-task purchase DModified rebuy purchase