The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A.Motive B.Belief C.Behavior D.Attitude
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
A.Actual product B.Augmented product C.Core benefit D.Co-branding
. If performance meets consumer expectations, the consumer is ________.
A.delighted B.satisfied C.disappointed D.surprised.
. If performance meets consumer expectations, the consumer is ________.
A.delighted B.satisfied C.disappointed D.surprised.
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
A.problem recognition B. information search C.social interaction D.purchase decision
A ________ when it is aroused to a sufficient level of intensity.
A.need becomes a motive B.motive becomes a need C.desire becomes a reality D.unfulfilled demand becomes a crisis
. ________ portrays the “whole person” interacting with his or her environment
A.Attitude B.Reference group C.Lifestyle D.Culture E.Subculture
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
A.Image B.Personality C.Beliefs D.Heredity E.Culture
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________
A.spendable income B. savings and assets C.occupation D.borrowing power
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A.culture B.subculture C.psychographics D.reference groups E.demographics